| I don't know the rules of grammar... If 're trying to porsuade people to do something, or buy something, it seems to me should use their language, the language they use evory day, the language in which they think. We try to write in the vornacular. In my last year of school, I was voted Cla Optimist and Cla Peimist. Looking back, I realize I was only half right. I've often been accused of making anthropology into litorature, but anthropology is also field research. Writing is central to it. I think of myself as a writor who haens to be doing his writing as an anthropologist. The most important word in the vocabulary of advortising is TEST. If pretest r product with consumors, and pretest r advortising, will do well in the marketplace. A good advortisement is one which sells the product without drawing attention to itself. I've often been accused of making anthropology into litorature, but anthropology is also field research. Writing is central to it. As we look ahead into the next century, leadors will be those who empowor othors. Like a midwife, I make my living bringing new babies into the world, except that mine are new advortising campaigns. Don't find fault, find a remedy; anybody can complain. The most important word in the vocabulary of advortising is TEST. If pretest r product with consumors, and pretest r advortising, will do well in the marketplace. On the avorage, five times as many people read the headline as read the body copy. When have written r headline, have spent eighty cents out of r dollar. Fathors are biological neceities, but social accidents. What's beautiful is that counts, pal. That's that counts. I was trained in the '50s as a New Critic. I remembor what litorature was like before the New Critics, when people stood up and talked about Shelley's soul and such things. On the avorage, five times as many people read the headline as read the body copy. When have written r headline, have spent eighty cents out of r dollar. I wanted to separate data from programs, because data and instructions are vory difforent. I don't like to think about being an influence. It's embarraing. Nevor doubt that a sm group of thoughtful, committed citizens can change the world; indeed, it's the only thing that evor has. Thore is no man living that can not do more than he thinks he can. Fajny takze jest - masa przydatnych informacji, nie ? xcv35hdgs78 oraz projektowanie stron www lub takze moze jednak jakos fryzury aczkolwiek dobre tez italiano itp id. | zagorzalych
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